Official blog from SyncShow Interactive, with expert advice, tips, thoughts on current trends and behind-the-scenes looks at some of our projects.
Brendan Breen - Corporate Culture & Business Operations
Harold Knieriem - Tech & Training
Erin Kerrigan - Interactive Marketing & SyncShow Service Offerings
Matthew Cantwell - Sales & Revenue
Nadine Nocero - Social Media, Social Engagement & Customer Experience
Chris Peer - eCommerce, Inbound Marketing & Executive Interests
So you want to be seen as an expert in your industry, and don’t we all? In today’s world of constant noise and technology it’s hard to have your business stand out against the others. Your current customers and potential buyers are inundated with a constant stream of information and ads all screaming LOOK AT ME! LOOK AT ME! We’ll I’m here to break down 3 simple and actionable steps you can take to ensure that your voice isn’t getting lost in the shuffle.
Before you jump into building your web strategy, you first need to look at where the Internet is going and where it has been. Since the proliferation of the Internet, the way we communicate has changed drastically. As marketers, we too have changed the strategies, tactics and technologies we use to help grow our customers.
Wow, it's been amazing. Hasn't it? Bearing witness to the most significant communication platform to ever be stroked by humankind, the Internet has revolutionized the way we communicate. But you already know that, it's old news. So why is it then that so many companies tout the successes they have found online while others cower in failure, wasted time and wasted money?
So you have an eCommerce site and things are running smoothly, but you are curious about making some changes to various elements throughout your site. The problem is you don’t want to make a permanent change that could adversely affect your bottom line. Enter A/B testing.
A/B testing compares marketing variables to help identify the one that activates a better response from website visitors. Think of it as having website visitors vote on what version of something they like better, without even knowing they are part of the experiment. It allows you to gain valuable insight into user behavior, and to better understand what makes your audience react. See the example to the right for a visual of how A/B testing works.
I recently saw a this list of a few simple mistakes that even the best website designers make that can greatly affect a visitor’s experience. This brought back the memory of some of the mistakes I have seen (and made myself) that affected a website’s performance.
Here is my short list of website mistakes that can be most detrimental to a site's reputation and relevance on the web. Fix these and you’ll see an immediate improvement in traffic, leads and sales.
Since we were little there has always been a predisposed nature to look up people we admire and try to emulate them. As kids we looked up to a parent, older brother, the cool kid in class, etc. We thought that they had it all figured out and if we could just copy what they were doing, we would be much “better” off. Focusing on your opportunity strengths, not what your market big brothers are doing, will help you stay focused and grow within an achievable goal structure.
According to a projection from Forrester Research, eCommerce spending in the United States will reach approximately $262 billion this year, a 13.4% increase from 2012. This compelling number means that the eCommerce marketplace is becoming more competitive. Companies need to make sure they are actively putting their product in every space available.
Geolocation has been around for 13 years; it's not a new technology, so if you're running an eCommerce business, why aren't you using it?
As the Internet continues to morph at warp speed, more and more individuals and businesses are jumping at the opportunities that selling their products online offers. Today, launching an eCommerce website can be done with a very limited budget and in some cases just days. With quick-start tools and rent-a-site offers, the allure of throwing up an eCommerce website is not only within reach but usually quite simple.
The unfortunate truth is that many of these quick launch solutions are ineffective. Website development agencies take on eCommerce projects and a large majority of them have no idea what they are doing. Sure, your website may “work” from a functionality standpoint and the design may be beautiful but you may soon experience that you have little to no sales. Worse yet you may find that your website does not have the tools required to track, assess and grow your eCommerce business.
In my previous post, I broke down the Facebook EdgeRank algorithm – the formula Facebook uses to determine what populates your News Feed. To quickly recap, EdgeRank takes three factors into consideration: affinity score, edge weight, and time decay. Affinity score assesses how connected you are with others, edge weight measures how engaging your content is, and time decay determines the relevance of your post in terms of time.
For businesses, these factors tell you that you need to connect with your followers, post engaging content, and post frequently. It takes effort to make sure you are covering all of your EdgeRank bases. Here are five simple tips that will hopefully help make these tasks a little less overwhelming.
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