Official blog from SyncShow Interactive, with expert advice, tips, thoughts on current trends and behind-the-scenes looks at some of our projects.
Brendan Breen - Corporate Culture & Business Operations
Harold Knieriem - Tech & Training
Erin Kerrigan - Interactive Marketing & SyncShow Service Offerings
Matthew Cantwell - Sales & Revenue
Nadine Nocero - Social Media, Social Engagement & Customer Experience
Chris Peer - eCommerce, Inbound Marketing & Executive Interests
Facebook is a relatively simple social media platform for personal and business use. Since most people have a personal profile, they know how to create a post, check their News Feed, or comment on a picture; however, this is not enough for effective business use.
Facebook business page basics take what you know and do on your own personal page a step further. Every post and comment you make is an effort to engage with current and potential customers. What’s the best way to ensure you are capitalizing on the business potential of Facebook? Understanding the Facebook EdgeRank Algorithm provides a great solution.
Blogging is growing popularity and impact every day. The impact it can have on website traffic, leads and sales is well documented. Blogging can't be beat as a great way to create content to enhance the SEO value of your site.
We realized recently that we have not before listed the aspects of the perfect blog post. So, simply put, these are the elements of a blog post that is correctly set up and thoroughly developed to meet the needs of the reader as well as search engines for SEO purposes.
So how do you make profits in eCommerce when your competition is selling the same product at or below acceptable profit margins? Many etailers sell products manufactured by third parties and are faced with a difficult dilemma when it comes to product pricing: How do we generate profits when other etailers are selling the same product cheaper.
Being the low cost provider is often a direct route to going out of business. Only the larger companies with deeper pockets can compete with lower prices as they can afford to drive the massive traffic required for massive sales at low margins. You may be asking, how can we compete against these forces? Or how do we price our products appropriately and make a fair profit?
Guest blogging is a great way to you bring attention from new audiences. New audiences increase traffic. Increased traffic can increase online or offline sales (or both.)
Your blog, your website, your mobile assets, your social channels (even your phone "ring-ring") can all benefit from guest posting by appealing to buyers who seek products or services complimentary to yours. So you should consider what guest blogging could do for you.
There are over six thousand modules available for Drupal 7 and even more available for Drupal 6. It can be hard to find the modules or module combinations that fulfill the need.
This post is part 2 of "Why you’re sales appointments don’t stick and how to correct that"
Here we'll discuss the first of several apps available online that will help correct the problem of sales appointment that don't stick and supercharge your lead generation follow up.
The beauty of TimeBridge is in the collaboration prior to the meeting. The gentle meeting reminders, though, are excellent as well. As I said in my last piece (part 1) these are key to making your sales appointments stick!
If you’re looking to start a blog or have an opportunity to start writing for your company’s existing blog, but you aren’t a writer by trade, it can be a daunting task to overcome.
So often I hear from clients that they don’t know where to begin on content creation for their business. When you work for a company that wants you to share your insight, you have an amazing perspective to your business that no one else is privy to. Whether or not you realize it, that perspective is a content gold mine. Whatever you do, whether you are an executive, a marketing assistant, a sales person, or even the maintenance person at your organization you have experienced pieces of your business that are unique, provide value and have the ability to answer questions that customers or potential customers need to know.
You can increase your eCommerce sales without driving more traffic! Depending on who you ask, data shows that the average eCommerce website conversion rate is 2-3%. That means for every one thousand visitors you get somewhere between 20-30 sales. It does not matter if you are below, above or sitting right at "average", you should still put significant effort into improving your conversion rate. Why you ask? By improving your conversion rate you are increasing the total number of sales for the traffic you are already getting. Improving your eCommerce conversion rate (total number of sales divided by your total visitors) can be one of the most effective ways to improve your eCommerce sales.
Attracting prospective clients isn't easy. Lead generation is tough. This needs to be part of your sales and marketing strategy that receives constant attention. Converting those leads to appointments is an art. Still, we all know that conversations with leads that come from a process of lead generation and conversion beat old-school cold calling any day of the week.
The Magento Imagine 2013 Conference was a hit! The venue was at the M Resort, just 15 minutes off of the Las Vegas strip. At first I was a bit surprised to be so far from the strip but it did not detract from the conference at all. In fact, the M Resort (coincidence that Magento chose the "M" Resort) was completely decked out for the conference and it felt like we owned the place. Aside from the incredibly great food (breakfast, lunch and dinner) and the great entertainment, the education, training and networking were well worth it. Check out the conference blog for more details on the sessions: http://www.imagineecommerce.com/blog/. But enough about the experience, lets get down to ecommerce business!
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