Guest blogging is becoming evermore popular, and with good reason. It can help to take companies of all types and sizes to the next level. There are tons of advantages to writing for other blogs. Here are some reasons why guest blogging is one of my favorite marketing tactics.
It helps to showcase your area of expertise
To be credible and reputable in your field online is a power thing. Choosing high-quality and selective content to guest blog on will reveal what your company is best known for while improving your online footprint. So taking the time to publish well-researched posts can help transform you into an authoritative blogger that your audience looks to in the future.
It spreads your company’s name to different audiences
Guest blogging is a great way to reach new people and build new relationships. Building relationships with other bloggers is a great way to network. Just be sure to do a little research the blogs you are interested in writing for before you ask to guest post. It might make you a little nervous at first – your company blog is where you feel most comfortable. But once you do it, and it’s done right, you’ll see the good outweighs the bad. And with the right implementation, it’s also very possible to attract business when guest blogging (Which is the sweetest outcome of them all!).
It creates brand awareness
Writing content that people can learn to associate with your brand is important. Being consistent in content and quality of writing is what can set your company and brand apart from others. Starting a simple trend such as writing “How To…” guest blogs based on your expertise can help spread brand awareness. The more blogs you expose your writing to, the more readers see you and become intrigued to find out what your company is all about.
Gains quality traffic to your website and social media pages
It might be a slow start, but don’t get discouraged. The reason I keep harping about high-quality content is because it is the key to drawing those blog readers back to your site. It’s also a good idea to make sure you have fresh content on your website that is that same quality as your guest blogs because that’s what the readers are going to expect – so be ready! Another good idea is to share the blog on your social media pages once the post is live. Using a service like Hootsuite will help you schedule your posts on multiple social pages.
These are only a handful of many reasons why you should consider guest blogging for your company. The main take away is that guest blogging helps others help you, and vice versa. If you are interested in learning more about guest blogging or are currently looking for somewhere to guest blog, get in touch with us!
Rachel Brack is a Marketing Assistant with SyncShow Interactive. A Lakewood resident with a passion for the Cleveland restaurant scene, Rachel keeps us all in the know with the best food in CLE. Click here to see what else Rachel's into.